Wednesday, November 25, 2009

Power brokers, pt. 6: Brooke Coleman, executive director, New Fuels Alliance

From Discover, if you haven't figured that out by now.

Brooke Coleman's "bright idea": let biofuels compete freely with petroleum on the open market.

Verbatim (again):

"Sometime people compare using advanced biofuels to the Internet boom. But no one had control of the Internet market before the Internet existed. The oil companies do have control of the liquid fuels market, however - so at the end of the day, what the biofuel folds are looking to do is to take market shate away from probably the most powerful industry in American, and arguably in the world. It's not an easy thing to do, and it's policy driven.

"So what do you need to do to solve the problem? You have to cut the knot by allowing these fuels to compete in the marketplace on a level playing field. Get flex-fuel vehicles on the roads that can run on any combination of biofuels. In the United States, people pretend it's really difficult. It's not. It's less expensive than putting a seat belt in a car, certainly less expensive than air bags, definitely less expensive than stereos and a leather interior. Comapnies have to attract investment, build plants, and produce gallons ahead of the market, in time for these mandates to kick in.

"Anybody who has lived in this country for the last 18 months knows that when petroleum prices go up and down, you have a variety of indirect carbon effects in the market. If we place controls on carbon in the future, we will have to score each fuel based on specific variables and assumptions that might make or break entire industries. We need to let renewable fuels out of the box so they can compete on a level carbon playing field. If you're going to carbon-score them and compare them on a relative basis, threat petroleum and biofuels alike."

That would show 'em.

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